As a week-long activation on Twitter for Coca-Cola's Birthday. Consumers were asked to opt-in and retweet a digital parcel. Everyone that opted in was added to a bank of possible winners. The winners received a DM with the unwrapped present displayed as a voucher.
DESIGNER: Dewald Meyer
COPY: Monique Vrey
CREATIVE DIRECTOR: Francois Botes
ECD: Jacques Shalom
