This Christmas, Coca-Cola released its limited edition Bow Label packaging. But it soon became clear that not everyone could figure out how to wrap it the bottle. So, in Coca-Cola style, we decided to teach South Africans how to wrap it. In rap.
We reached over 3 million people, with over ½ million views in a country of only 12 million Facebook users. It was shared almost 2000 times, with absolutely zero negative sentiment.
We managed to shift the confusion, to Christmas cheer. And that’s a wrap.
DESIGN: Dewald Meyer, Bianca Rudolph
EDITOR: Linda Engelbrecht
ECD: Jacques Shalom
ACD: Francois Botes, Leyash Pillay
DOP/PRODUCERS: Nicole Olwagen, Linda Engelbrecht
SOUND DESIGN: Peach van Pletzen
WRITER: Brad Edwards
THE ELVES: Owen and Bugsy
EDITOR: Linda Engelbrecht
ECD: Jacques Shalom
ACD: Francois Botes, Leyash Pillay
DOP/PRODUCERS: Nicole Olwagen, Linda Engelbrecht
SOUND DESIGN: Peach van Pletzen
WRITER: Brad Edwards
THE ELVES: Owen and Bugsy
