With this fun take on condom safety, we wanted to target people on social media that share their own controversial point of view. People that share things like “Global Warming is a myth” would be served visuals of the condoms and slogans telling them to rather use a condom to prevent them having children instead of passing that point of view down the gene pool.
PROJECT CONTRIBUTORS
DESIGNER: Dewald Meyer
COPY: Jacques Shalom, Danny Druion
CREATIVE DIRECTOR: Francois Botes
ECD: Jacques Shalom
CLIENT
